Where did it all begin?

It’s a hard question to answer!  I’ve always loved to write.  English was my favourite subject at school.  In fact, I could hardly believe that it was a subject at all!  Reading and writing came as second nature to me, and getting my thoughts down on paper was always something I enjoyed.  I was fortunate enough to grow up on the Orkney Islands, surrounded by wonderfully creative people and hugely inspiring teachers.  At just seventeen years old I was nominated for the Young Manbooker Prize, and from that moment onwards, it was clear that my future was going to be mapped out by literacy.  I went on to study English Literature at the University of Edinburgh, before training to become an English teacher and then eventually taking the leap into freelance travel journalism.  It’s a challenging career for sure, but one that I adore, and I’m always looking for my next adventure.  Fancy sharing in that adventure with me?  Visit my contact page and let’s see what we can do!

 

What can you expect from working with me?

Well-written, engaging material

With a degree in English Literature and a range of journalistic experience behind me, clients can expect high quality articles, written with skill and a dash of humour for good measure!

A wealth of travel experience and knowledge

A keen adventurer from a young age, I have worked abroad and travelled extensively across Europe, Asia, Australia, the USA and Canada. I know how to plan, budget and hold my own in difficult situations, and love to explore places off the beaten track; after all, these places usually make for the best stories! Fundamentally, I know how to find and sell great places and experiences to readers.

Professionalism

I believe in forming strong working relationships with clients, and can be depended upon to take on any challenge with dedication and enthusiasm. As a freelance writer and editor, I am adept at working to deadlines and word-limits, and have the confidence and skill to make important decisions about content and design.

Exposure

More and more people are turning to the internet before travelling. Bloggers have a way of relating to travellers in a way that traditional travel guides don’t, as we’re able to inject a bit of character and honesty into our work. Through reading my blog and viewing my photos, readers will be able to feel as though they are actually in the place they are reading about, and this is key to holding the attention of a technology-savvy market.

Brands I’ve worked with

 

What are the services I can offer?

Digital Storytelling

Copywriting

Competitions, Giveaways and Promotional Articles

Online Advertising

Product, Hotel and Tour Reviews

Stunning DSLR photos and videos

Social Media Campaigns

Web Design

Travel Planning & Itinerary Advice

 

Blethers from Afar in the Press

‘Conquering Rome Solo: On Travelling Alone’, The Skinny, September 2017

‘Doing the Fringe for free with Little Birdy’, The Skinny, August 2016

‘A Review of Edinburgh’s Central Novotel’,  The Edinburgh Reporter, August 2016

‘A Review of The Roseleaf, Leith’, The Edinburgh Reporter, July 2016

‘The Time we ended up at a ping-pong show: An Honest Insight into Thailand’s Sex Industry’, The Skinny, June 2016

’21 Things You’ll Discover if you go to University in Edinburgh’, Time Out, August 2015

‘You know it’s Summer in Edinburgh when…’, Time Out, June 2015

‘Travelling in the Digital Age’, The Skinny, June 2015

‘The Overnight Train from Chiang Mai to Bangkok’, Scottish Book Trust, June 2015

‘Isles Ne’er Forgotten: An Orcadian Childhood’, Living Orkney, May 2015

Without a Paddle: Rafting in Thailand, The Skinny, September 2014

 

What’s it like to work with Blethers from Afar?

“It’s been great working with Blethers from Afar. We’ve experienced working with many food and travel bloggers, but apparently some of them weren’t able to give a more detailed description of what our food tours can offer. Izzy was able to describe our company in a more inviting and delicious way.”

Esvee Jane Lefebre – Social Media & Customer Relations Manager, Essor (Secret Food Tours, Rome)

“For four years, Izzy worked as a copywriter for Ortak Jewellery. During her time for us, she wrote product descriptions, as well as promotional material for our website. In doing so she was a massive help in drawing customers to our brand, and I have no doubt that her contribution helped improve sales in what was a very competitive marketplace. Izzy approached every task with great enthusiasm, researched every product with passion, and produced well written, creative content which helped give character to our products.”

Alistair Gray – Managing Director, Ortak Jewellery

For further information about my writing, or about the possibility of working together, please contact me on
Blethersfromafar@gmail.com